• Cultre is a creative enterprise seeking to promote India's pluralistic cultural heritage to young minds and life-long learners through content, products, and experiences.

• After the success of the first edition of Cultre’s Heritage Olympiad, the startup is launching 2021 edition on this Children’s Day: November 14th.

• The Olympiad offers single-window access to India’s multi-faceted culture and history, which closely aligns with the latest National Education Policy and carries an interdisciplinary approach to art and cultural education.

18^th October’21, Kanpur, U.P.: With one successful Olympiad already under its belly, Startup Innovation and Incubation Centre, IIT Kanpur’s incubatee, Cultre is now launching its second edition for the Heritage Olympiad on the occasion of Children’s Day, i.e., 14th November'21. The Olympiad serves the primary objective of integrating heritage education in the mainstream curriculum by making it more accessible to the students at the school level and tailoring the conceptual definitions around Heritage education as per the Indian context. The curriculum for the Olympiad closely aligns with the syllabus and curriculum followed across major national and international boards to ensure the development of a sound perspective of Indian Heritage. The second edition of this Olympiad will focus on imparting a preliminary understanding of the Indian Heritage and how traditions are created and passed on to the generations ahead.

Expressing his delight towards Cultre’s successful venture and launch of another under the aegis of SIIC, Prof. Abhay Karandikar, Director, IIT Kanpur said, “SIIC has had a history of creating, supporting, and promoting technology and knowledge intensive innovations that uphold the Indian Heritage. Cultre’s Heritage Olympiad goes beyond just imparting knowledge around the subject; it also prompts people to learn about their country and its diverse history. I give my best wishes to Cultre for the second edition of the Olympiad and urge students to participate in it.” Adding his comments to Cultre’s Olympiad launch, Dr. Nikhil Agarwal, CEO, SIIC IIT Kanpur said, "I’m proud and happy for Cultre’s success and the launch of the upcoming Heritage Olympiad. SIIC has created its space as a top emerging incubator across India, and startups like Cultre adds value to our purpose of innovating with impact. I give my heartiest congratulations to the team at Cultre."

The team envisaged the event as a pathway to pique participants’ interest in the enigmatic Indian heritage. Last year, the event received over 2,500 registrations across age groups, ranging from 9 to 65 years. Cultre received tremendous support from prominent organizations, including UNESCO, Amar Chitra Katha, National Rail Museum, Sahapedia, Nehru Planetarium, Mehrangarh Museum Trust, and Royal Opera House Mumbai.

About Cultre

Cultre is a creative and cultural enterprise. They seek to promote the access, understanding and experience of India’s pluralistic cultural heritage to young minds and life-long learners through content, products and experiences. The team at Cultre comprises professionals - historians, architects, archaeologists, conservation experts, technology experts and designers who have worked on several state and national level projects in the culture and heritage sector.

About SIIC IIT Kanpur

Established in 2000, Start-up Incubation and Innovation Centre (SIIC), IIT Kanpur, is one of the oldest technology business incubators with many successes under its belt. In 2018, the leadership brought the incubator’s operations under Foundation for Research & Innovation in Science & Technology (FIRST), a Section-8 company promoted by IIT Kanpur. The multifaceted, vibrant incubation ecosystem nurtured over two decades continues to fill all the gaps on the road to convert an idea into a business.

Website www.siicfirst.com